Stickman Knows is Spokane's first comprehensive bike, pedestrian, and motorist safety awareness campaign. Its goal is to reduce the number of bicyclist and pedestrian collisions in Spokane County, Washington. Driven by a robust social marketing process and lots of data, the campaign features the facts about collisions in the area, as well as rules of the road and safety tips.

Stickman Knows is visible in many parts of Spokane County including billboard and bus advertising, TV commercials, print ads, promotional items, community events, law enforcement emphasis patrols, in neighborhoods, and in schools.

The main messages of the Stickman Knows campaign are:

• Pedestrians, always cross at corners or in crosswalks.
• Pedestrians, before crossing, look left, right, then left again.
• Pedestrians, make sure you're visible to drivers.

• Bicyclists, always stop at traffic lights and stop signs.
• Bicyclists, ride with traffic, not against it.
• Bicyclists, you're safer when a driver knows what to expect. Be predictable.

• Motorists, bicyclists have all the same rights as drivers.
• Motorists, watch for bicyclists and pedestrians before turning.

Developing the Stickman Knows concept didn't happen overnight. After an analysis of bike and pedestrian collisions in Spokane County and a series of focus groups and in-depth surveys, the Stickman Knows campaign was born of the community.

The campaign is made possible by two-year Transportation Enhancement funding from the Washington state Department of Transportation.